Daniel B. Morrison
Danny Morrison was named president of the Carolina Panthers on September 2, 2009. He is responsible for the Panthers business operations and Bank of America Stadium business interests as well as representing the organization in many league matters.
His relationship with the Panthers began during the team's inaugural season in 1995 at Wofford College, where Morrison served as director of athletics from 1985-97 and senior vice president from 1997-2001. As director of athletics, he oversaw a fund-raising effort that enabled the school to refurbish its facilities and host an NFL training camp. While at Wofford, Morrison became the school's first full-time director of athletics and guided the Terriers from NAIA to Division II status and membership in the Southern Conference.
After his success at Wofford, Morrison became the commissioner of the Southern Conference for four years from 2001-05. There, he established numerous progressive initiatives and created partnerships with corporate entities in addition to expanding and enhancing the conference's television schedule through various networks.
Morrison joined the Panthers from Texas Christian University (TCU) after spending four years as athletics director. During his tenure, he oversaw the development of TCU into one of the most successful college programs in the nation and helped usher the Horned Frogs into the Mountain West Conference.
In the 2008-09 athletics season, TCU had 16 of its 20 programs represented in postseason play, including all seven spring sports. A total of 12 sports were nationally ranked, highlighted by the football team's ranking of seventh in season-ending polls. Additionally, the Horned Frogs won conference titles in four sports, and three coaches earned Mountain West Conference Coach of the Year honors.
Under Morrison's direction, the athletics department posted its top-four years for revenue and football season-ticket sales set records in two of his last three years. Non-revenue sports, including baseball, soccer and volleyball, established attendance marks in 2008-09. The increased interest in TCU athletics resulted in the construction of new facilities and upgrades and improvements to others.
A native of Burlington, N.C., Morrison attended Wofford, lettering four years in basketball and graduating summa cum laude and Phi Beta Kappa in 1975 with a Bachelor of Arts degree in mathematics. He also obtained a Masters of Education degree in administration and supervision from the University of North Carolina in 1981 and a doctorate in educational leadership from the University of South Carolina in 2000. Morrison and his wife, Peggy, have two children. An athletic endowed scholarship has been named at Wofford in his honor, and is given to a student-athlete, preferably a basketball player, who shows outstanding academic progress, strong character, and leadership ability.
